Have you ever realised your favourite brand of candy or chocolate bar is becoming smaller and smaller each year? Well, that is precisely a strategy taken by products to maintain price or counter inflation. I was aware of this when I started working with a company which reduced the quantity in the usual pack of 20s.

It maintains the price or is able to lower it slightly giving the false impression that it is better value. It is completely legal.

My local Carrefour, have taken the step to highlight this to ensure that consumers are aware. I didn’t particularly give any attention to signs in store until it was highlighted on BBC.

I think this is a good step to raise the awareness among consumers so that they know the product they are getting are way smaller in size than before. Below is a sample picture of how the sign looks like and you can spot them on many products and aisles.