My friends at the office was talking about this over lunch sometime back. I also had the chance to see their blog post on the topic which attracted me.

The website made to promote the upcoming movie The Golden Compass due to be released in Dec is using a smart way to reinforce it’s campaign. They are having a some sort of personality test that will apparently generate your daemon that matches to your answers.

Funnily enough, I did it the last time and the results matched the second time although I believe there were varations in my responses. They ask you a string of 20 questions and there are logical calculations behind that will determine your daemon.

Try it for yourself and let me know what are your daemons and honestly, it makes a great blog post I would say

– Benny Ong –

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